Christmas Day Sees Jump in Tablet Activations, Retail Site Visits

Online traffic to the top 500 retail sites in the US increased by 27% year-over-year on Christmas Day, details Experian Marketing Services in newly released insights. Amazon.com, the top-rated site for customer satisfaction, was easily the most-visited retail property, with almost 25 million total visits, excluding mobile traffic. Searches for tablets drove traffic to Amazon.com, Apple iTunes, and Apple.com, each of which saw an increase in total visits. That coincides with a record day in smart device activations, according to new research from Flurry, 51% of those activations being tablets. (more…)