Top 10 Broadcast TV Engagement, Week of Dec 17-23, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Dec 17-23, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Consumer Electronics Sales Weakened As the Holiday Season Progressed
Consumers bought their consumer electronics gifts early on during the holiday period (defined as November 18 – December 22), as sales dropped off as the season continued, says The NPD Group. 46.1% of...
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December Spending by Consumers Highest Since ’08
Consumers reported spending an average of $83 per day in December in stores, online, and in restaurants (and excluding household bills and a home or car purchase), details Gallup in newly released...
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Leading Smartphone and Computer Activities Seen Device-Specific
While there are some similarities in how smartphone owners use their computers and how they use their mobile devices, there are also some stark differences that highlight the relative strengths and...
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CE Buyers Look at Various Elements When Evaluating Consumer Reviews
Consumer electronics buyers heavily rely on reviews when making purchase decisions, finds Weber Shandwick [pdf] in January survey results. But that doesn’t mean they’re not cautious about those...
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Kids in the Household? Smartphone Engagement Likely Higher
Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities, according to survey results from Harris Interactive....
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Consumer Electronics Buyers Rely More on Consumer Reviews Than Professional...
When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the...
View ArticleTop 10 Mobile Phone Websites – December 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – December 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – December 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – December 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – December 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Price, Free Shipping Most Affected Online Holiday Shoppers’ Decisions
Consumers relied on various marketing channels to influence their holiday purchases, but the vast majority based their final decisions on factors such as price, including promotional offers (85%), free...
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B2B Sales Conversations Said Often Lacking Visual Component
While visual content is proving its worth in areas ranging from e-commerce sites to Facebook posts, visual components are often lacking in B2B sales conversations, finds Corporate Visions [download...
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Customer Satisfaction With P&C Insurers Slides to Lowest Point Since ’06
Customer satisfaction with property and casualty (P&C) insurers has dropped to its lowest point in several years, according to December 2012 results from the American Customer Satisfaction Index...
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Mobile Grabs 20% Share of Facebook Ad Spending
A new study [pdf] from Kenshoo Social reveals that mobile devices (phones and tablets) now account for 20.3% of overall Facebook ad spending. The finding is based on a representative sample of global...
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Social Media Not Much of an Influence on Holiday Shoppers
When it came time to make their holiday decisions this past season, online shoppers mostly ignored social channels as purchase influencers, according to survey results from Baynote. Pinterest and...
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10% of Mobile Time Devoted to Social Networking, 20% to Messaging
Nielsen has released a new report [download page] containing a range of figures related to how US consumers use different forms of media and devices. Among them, a breakdown of the top 8 activities...
View ArticleTop 10 Broadcast Media Websites – December 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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